Reference no: EM132108950

Question: Directions: Read Article on Fiji water and then answer the following questions. Answers should be backed up by research from the article and at least ONE from another academic source other than the article (not wikipedia).

- All source references must be properly cited using the APA format.

- APA Format

1- What is the ethical and socially responsibility from the company's Marketing department and Why should Marketers be concerned about Corporate social Responsibility and sustainability?

2- Whats factors contributed to the marketing success of FIJI water ?

3- What does it mean for Fiji Water to go Carbon Negative ? How does one measure and report footprints of products? Is the Carbon Footprint of Fuji water big compared to other products?

4- What is Greenwashing and how can it be identified? Do you think Fiji Water is engaged in Greenwashing? What could the company do to gain environmental credibility ?

5- Are the Fiji Government's concerns about the "negative" contribution of the Fiji Water to the local economy justified? Does the company do enough to improve its relations with the Fiji government and the local community? what else should do to improve those relations ?

Article: FIJI WATER AND CORPORATE SOCIAL RESPONSIBILITY - GREEN MAKEOVER OR "GREENWASHING"?