What is the estimated quantity of the product

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Reference no: EM132059734

Question: A project team developing a new medical device completed a concept test survey. Current data shows (100,000) of these type of units sold annually. Their distributors sell 30 percent of the sales in this category. The data from the survey showed a definitely-would-buy fraction of 0.30 and a probably-would-buy fraction of 0.20. If previous data shows a value of 0.4 for C_definitely and 0.2 for C_probably, what is the estimated quantity of the product expected to be sold during a time period.

Reference no: EM132059734

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