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What is the essence of their ideas in the article

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Reference no: EM131927155

Marketing Malpractice

Article : Marketing Malpractice: The Cause and the Cure Clayton M. ChristensenScott CookTaddy Hall.

It is required to submit a very brief (two to three sentences) summary of the main points of the author(s). What is the essence of their ideas?

What did you learn from the reading? 

Reference no: EM131927155

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