Reference no: EM131602231

Question 1 : What is the first step of the marketing process?
Panicking
Situation Analysis
Budgeting
Hiring an Ad Agency
Strategizing

Question 2 : Which of the following is NOT one of the four P's of marketing?
Price
Product
Positioning
Place
Promotion

Question 3 : The perceived benefit of a product/service relative to its price constitutes its what?
Value
Unique selling proposition
Substitutability
Marketability
Two p's

Question 4 : Which of the following is an example of primary research (as opposed to secondary research)?

A customer survey
Census reports
Wikipedia
Consumer purchase data
Industry sales figures

Question 5 : Carving out a unique position in the minds of consumer so as stand out from the competition is the goal of...
Competitive Differentiation
Distribution
Consumer Promotion
Monopoly
Segmentation

Question 6 : Which of the following product descriptions reflects a service dominant logic?
Gatorade is a thirst quencher.
Gatorade is sold in many places you frequent.
Gatorade is endorsed by many athletes.
Gatorade tastes better than its competitors.
Gatorade is a sweet, colorful liquid.

Question 7 : What is the essence of marketing 3.0?
Marketing investment must deliver a minimum ROMI of $3.00.
Marketing can be thought of as a simple 3 step process.
All brands need a minimum 3% market share to survive.
Customers are more than consumers; they are collaborators.
All marketing messages must be received at least 3 times to be effective.

Question 8 : What three things constitute the triple bottom line?
Economic value, environmental health and social progress
Revenue, income and profit
Signed, sealed, delivered
Product, price and promotion
Batting average, home runs, runs batted in

Question 9 : What acronym refers to the ratio of money generated in sales by a marketing campaign relative to the amount of money invested?
UPS
USP
LMAO
ROMI
SWOT

Question 10 : Which of the following represents a unique selling proposition?
Ruffles rule!
Ruffles is a brand of potato chips.
Ruffles have ridges.
Ruffles come in a bright colored bag.
Ruffles are better than other chips.