What is the erosion cost from the new bike

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Question - Fat Tire Bicycle Company currently sells 40,000 bicycles per year. The current bike is a standard? balloon-tire bike selling for $120 with a production and shipping cost of $25. The company is thinking of introducing an off-road bike with a projected selling price of $390 and a production and shipping cost of $275. The projected annual sales for the off-road bike are 15,000. The company will lose sales in fat-tire bikes of 9,000 units per year if it introduces the new bike, however. What is the erosion cost from the new bike Should Fat Tire start producing the off-road bike?

Reference no: EM132894934

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