What is the engagement rate on videos without charli

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Reference no: EM133573637 , Length: 2 pages

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Mini Case: Dunkin' and "The Charli"

Proceed to write a minimum 2-page report summarizing the case and answering questions 1-2, at the end of the case.

Use APA 7 Format and list all your references.

CASE QUESTIONS

1. Visit Dunkin's social media accounts. What is the engagement rate of videos featuring Charli? What is the engagement rate on videos without Charli?

2. James Charles is another influencer who is known for drinking Starbucks' Pink Drink, Starbucks did not develop an influencer relationship with him. Do you think the company should have? Why or why not? Search the Internet for information on James Charles and the Pink Drink.

Reference no: EM133573637

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