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Question - Potlatch Company manufactures sonars for fishing boats. Model 100 sells for $200. Potlatch produces and sells 5.000 of them per year. Cost data are as follows:
Variable manufacturing $105 per unit
Variable marketing $5 per unit
Fixed manufacturing $270,000 per year
Fixed marketing & admin $140,000 per year
An offer has come in for a one-time sale of 100 units at a special price of $130 per unit. The marketing manager says that the sale will not negatively affect the company's regular sales activities, and that it will not require any variable marketing costs. The production manager says that there is plenty of excess capacity and the deal will not impact fixed costs in any way. What is the effect of this deal on operating income?
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