What is the effect of globalization on business ethics

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1. What is the effect of globalization on Business Ethics?

2. You are the first International Marketing Manager within the company and your job is to develop their international business. What types of cultural problems are you likely to encounter in new markets and how might you tackle them? (15 marks) Do you think that the international marketing techniques of Global Corporations have affected different cultures around the world? Use examples in your answer. (800 - 1000 words)

Reference no: EM131785603

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