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What is the effect of country of origin

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Reference no: EM13844113

Article- Consumer Animosity, Country of Origin, and Foreign Entry-Mode Choice: A Cross-Country Investigation.

Two paragraph summary of the article. Dont just copy and paste the summary from the article summary.

In addition, answer following questions and find the answers from the article

1. What is the consumer animosity?

2. What is the effect of Country of Origin?

3. How should marketers differentiate their global marketing strategies (e.g., entry mode) depending on the level of consumer animosity?

4. Provide an example of your own experience of consumer animosity.

5. Do we observe this consumer animosity in domestic market (especially, in the U.S.)?

Attachment:- Article.rar

Reference no: EM13844113

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