Reference no: EM131246368 , Length: 3
Complete the given writing assignment.
Write a case study analysis on dell.com- computer selling company
E-Business Case Study
1. Business Description
a. General overview of the business including details of when it was founded and who owns it now
b. What are their core competencies?
c. Who are their competitors?
d. What products and services do they provide? What are their most popular products?
2. Business Model
a. What is their e-Business strategy?
b. What is their business model? How do they generate revenue and make profit?
c. Their latest revenue details
d. What are their future projections or objectives?
3. Relationship Management
a. How do they advertise? How do they gain customer loyalty?
b. What is their promised value to customers?
c. Do they provide value to other stakeholders? If so, how?
d. Who constitutes the business' target market?
e. Who are their business partners?
4. Business Process Models
a. What are the business objectives achieved through use of e-business systems/website? How do they ensure their e-Business systems add value to target audience? What business process model or models do they use?
b. Describe how customers interface with the business' business process models. Outline these models as best as you can without buying anything for yourself. Be sure to describe what is happening on the system-side as well as the customer-side as best as you can. You can make intelligent assumptions as some of this information may not be readily available.
5. Technology Infrastructure
a. What kinds of technologies do they use to enable their e-Business?
b. What kinds of security mechanisms and technology do they use to safeguard their site, and privacy of members?
6. Website or App Evaluation
a. Provide discussion on whether the business website or app appeals to the target audience
b. Comment on the following components
i. Page Layout
ii. Browser Compatibility
iii. Navigation
iv. Color and Graphics
v. Multimedia (if applicable)
vi. Content Presentation
vii. Functionality
viii. Accessibility
7. The Future
a. What could the company do in the future to use e-Business to leverage even more value?
b. What would you do if you owned the company? What is the future like? What would your vision be?
The case study should not look like a Q&A. It should be a professional report.
Use the company website and other online resources to analyze the company. For hints on technologies they use, you may consider browsing their job posting.
• It should be 3 pages long minimum
• Cite sources in ACM style.
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