What is the digital business model of alibaba

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Reference no: EM133216842

Case: Alibaba Group Holding Limited is the world's largest retailer and e-commerce company which hosts the largest Business-to-Business (B2B), Customer-to- Customer (C2C), and Business-to-Customer (B2C) marketplaces. Alibaba.com, a B2B platform, has three main services: (1) Alibaba.com, an English portal which handles sales between importers and exporters from more than 240 countries world-wide; (2) 1688.com, a Chinese portal which manages domestic B2B trade in China; and (3) AliExpress.com, an English portal made up of mostly small Chinese businesses offering products to international buyers at wholesale prices. Alibaba earns commission from the transactions on Alibaba.com. Taobao Marketplace, a C2C online shopping platform, offers a variety of products for retail sale. Taobao does not charge a commission on its transactions. Instead, Alibaba makes money through advertisements on Taobao. Tmall.com, an online B2C retail platform, allows global brands such as Nike and Fancl a direct reach to an increasingly affluent Chinese consumer base. Merchants are charged a yearly subscription fee to retail their brands on Tmall.com.

Question 1: What is the digital business model of Alibaba?

Question 2: Identify three customer segments in the above case study and explain each of the customer segment.

Question 3: What are the two benefits in the above online retail transformation? Explain each one of them.

Question 4: Identify two issues that each of the following parties must overcome when implementing e-Payment.

i. Financial institutions

ii. Network operators

Reference no: EM133216842

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