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What is the difference between value and utility

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Reference no: EM133184390

1. What are the five forces in the external marketing environment?

2. What is the difference between value and utility?

3. What is market segmentation and how is it used in target marketing?

4. What are four ways that companies can conduct market research?

5. Imagine being the marketing manager for a local chain of family dining restaurants. How would you adapt the marketing mix to an economic downturn? How would you adapt it to an economic boom?

6. How would you best describe P&G's marketing strategy for Gillette?

7. What elements of P&G's external marketing environment, if any, are influencing the company's marketing strategy? Explain your reasoning.

8. Why do you suppose lowering the prices of Gillette products didn't increase sales?

9. Explain the roles of target marketing and market segmentation as they apply in this case.

10. In what ways are the components of P&G's marketing mix being affected by the situation described in this case? Give examples to illustrate.

Reference no: EM133184390

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