What is the difference between these two strategies

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As a marketing manager of Garcia’s world famous salsa, you have been asked to recommend a strategy for growing the product offerings. Currently your small company has strong brand recognition in the market you compete in, the Arizona salsa market. Currently, your product line consists of salsa that is mucho hot, medium heat, and mild. You are trying to determine whether to consider a brand extension or line extension strategy. (1) What is the difference between these two strategies? (2) Give a creative example of each as it relates to Garcia’s? (Ch. 8 under brand development)

Reference no: EM132291524

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