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What is the difference between sem and seo

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Discussion 1: SEM/SEO: What is the difference between SEM and SEO, explain your concepts in terms of the notion of organic versus paid listings The chapter refers to the definition of one of them as "smell nice for Google" Which approach is that. How can we interpret the meaning of this sentence? In your reflection and as a general rule, what percentage of Click through rate can be expected on each one?

Reference no: EM132617021

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