What is the difference between revenue and profit

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1.) What is the goal of a firm? What is the difference between revenue and profit? Why do we use the assumption that firms have the goal of maximizing their profits as the basis of our models? Is this assumption always true? Why or why not? Does this differ for a nonprofit organization compared to a for-profit organization?

2.) The pharmaceutical industry allows drug makers to hold a patent on a drug for a certain period of time to recoup their costs before it is made available to the public via a generic branding. Why are the prices of generic drugs so much cheaper after they come off a patent? As a part of this, pharmaceutical companies often attempt to extend the patent period for a specific good, but why?

Reference no: EM132604857

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