What is the difference between pr advertising and marketing

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Reference no: EM133318218

Case Study: As a group, conduct research on a local organization that is in need of PR. Inform your faculty when you have chosen the organization you will be pitching. Each individual must be involved in every stage of the project--research, planning, and executing the final presentation. The purpose of this assignment is to convince an organization what public relations is and why they would benefit from having a PR professional/team at their disposal. Your faculty will play the role of the organization of choice during your pitch.

Question: What is the difference between PR, advertising and marketing? What is PR's main purpose? How would PR help this organization? Give specific examples of what you have discovered in your research where implementing public relations could help this organization? What are tactics? What are objectives? What kind of research could you help them with? How would a PR firm charge an organization? What is earned media? Why is that important?

Reference no: EM133318218

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