What is the difference between goals events and kpis

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Question 1: When writing for the Web, why are descriptive titles better than titles that play on words?
Question 2: Why does Web copy need to be easy to read?
Question 3: Why should users dictate your content? List some ways that users' needs determine content.
Question 4: What is the difference between goals, events, and KPIs (key performance indicators)?
Question 5: How can site search data be used to optimize a Web site?
Question 6: Why should changes be tested with a small number of Web visitors before being rolled out?

Reference no: EM133308925

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