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What is the difference between composition and coverage

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Reference no: EM132441927

Short answer #1:  Please give me three strengths and three weaknesses that media planners should assess when planning for TV, magazines, OOH, digital, and radio advertising

Short answer #2:  Please describe think, feel, as a media planning 

Short answer #3:  Please describe the following:

a. What is the difference between composition and coverage?

b. What is Opportunity to See (OTS) and why is it central to media measurement?

c. What is the difference between impressions and GRPs? Talk specifically about who or what they measure.

Reference no: EM132441927

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