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What is the difference between advertising and sponsorship? Explain what motivates a company to engage in a sponsorship opportunity rather than simply being an advertiser. As a sports marketing professional, what do you think are the most important factors in attracting quality, long-term sponsors? Support your ideas with specific reasons, facts, and examples.
What is the relationship between an employee’s salary and his or her feeling of worth? Explain your rationale from the viewpoints of an employee and of a manager. How can managers create a balance between the two? How can managers help balance an emp..
nalysis of The Supreme Court of the United States case of Griggs v. Duke Power Company (1971) Search the internet and find the case The Supreme Court of the United States case of Griggs v. Duke Power Company (1971). Analyze and present a summary of..
Identify and briefly describe three rewards of entrepreneurship. Identify and briefly describe three difficulties or challenges of entrepreneurship. Identify and discuss two ethical situations you may need to decide upon as a small business owner.
To minimize total cost, explain how many units should be ordered each time an order is placed. If the holding cost per unit was $6 instead of $5, illustrate what would the optimal order quantity be.
Imagine you are a health communication consultant who has been hired to develop a health communication plan. Identify the steps in your planning process using (a) A traditional, expert-led approach to planning (b) A more participatory approach involv..
Whom does the salesperson represent? Is it the company or the customer? In so many sales situations, the salesperson falls in the middle between satisfying the company goals and his/her supervisor pressure to overachieve (by meeting or exceeding his/..
Assume that hiring a general manager of operations was a good idea. What leadership style would be most effective in this position? Why? What leader behaviors did Brad Howser exhibit? How well do they fit the needs of the ad agency?
How can employees benefit from alternative work arrangements? Why? What are some of the possible negative outcomes for employers and/or employees regarding alternative work arrangements? Please explain your answer. What types of factors are influenc..
discuss the best way to link your job performance to training strategies. Provide specific examples to support your response.
Create an argument for diversification of Starbucks that will be presented to the broad of directors or business investors.
The car sharing business has grown in popularity throughout the world in densely populated major city centers. As the new marketing associate for U Drive Transport, you are tasked with conducting a thorough environmental scan of the global marketplac..
Research and briefly describe one or two lean initiatives in service organizations and then make an argument for or against adopting lean principles in service businesses. What is different about applying lean in a factory versus a service situation?..
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