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What is the difference between a strategy and a tactic

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What is the difference between a strategy and a tactic? Why, when it comes to eMarketing in particular, is flexibility important in strategy?

In what ways can the Internet be used as a focus group?

How does the Internet change the role of the researcher when it comes to market research?

Think of a situation where the traditional four Ps may not work in today's marketing landscape.

Reference no: EM132921599

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