What is the difference between a brand and a brand name

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What is the difference between a brand and a brand name? What are some of the most famous brand names and why?

The brand Xerox is sometimes used geerically to refer to photocopiers, and Kleenex is used to refer to facial tissues.

How can manufacuerers protect their brand name and why would they want tp do so?

Reference no: EM131859365

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