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Discussion Post: Omnichannel in Starbucks
After reading the article below, Class, can you describe an example of a brand that uses an omnichannel approach? Perhaps you noticed it when researching a product you were interested in purchasing.
Omnichannel vs Multichannel: What is the Difference and Why Does It Matter?
Evaluate marketing research tools involved in the marketing process. Formulate competitive market entry strategies based on analysis of global markets that comply to initiatives in the health care industry.
Strong thesis statement and developing support - internal analysis of these works, in contrast to a discussion of them in terms of historical or contemporary
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