User Account

All Pages

What is the demographic target market definition

Assignment Help Marketing Management
Reference no: EM131277629

The Hobbit's Choice Restaurant Survey Predictive Analysis
(For necessary background, refer to Case 12.1 on pages 319, Case 13.1 on pages 349, and Case 14.1 on pages 376.)

Aspiring restaurant owner Jeff Dean was pleased to learn that his dream of opening The Hobbit's Choice could be a reality. Through the research conducted under Cory Rogers's expert supervision and Christine Yu's SPSS analysis, Jeff had a good idea of what features were desired, where it should be located, and even what advertising media to use to promote the new restaurant. He believed he had all the information he needed to obtain the financing necessary to design and build The Hobbit's Choice Restaurant. Jeff called Cory on Friday morning and said, "Cory, I am very excited about everything your work has found about the good prospects of The Hobbit's Choice Restaurant. I want to set up a meeting with my banker next week to pitch it to him for the funding.

Can you get me the final report by then?" Cory was silent for a moment. Then he said, "Christine is doing the final figures and dressing up the tables so we can paste them into the report document. But I think you have forgotten about the last research objective. We still need to address the target market definition with a final set of analyses. I know Christine just finished some exams at school, and she has been asking if there is any work she can do over the weekend. I'll give her this task. Why don't you plan on coming over at 11 a.m. on Monday? Christine and I will show you what we have found, and then we can take Christine to lunch for giving up her weekend." Your task in this case is to take Christine's role, use The Hobbit's Choice Restaurant SPSS data set, and perform the proper analysis. You will also need to interpret the findings.

1. What is the demographic target market definition for The Hobbit's Choice Restaurant?

2. What is the restaurant spending behavior target market definition for The Hobbit's Choice Restaurant?

3. Develop a general conceptual model of market segmentation for The Hobbit's Choice Restaurant. Test it using multiple regression analysis and interpret your findings for Jeff Dean.

Reference no: EM131277629

Questions Cloud

Discuss how you would modify your current job : Discuss how you would modify your current job (or a former job) to provide a more satisfying job experience. Choose one of these 3 methods: job rotation, job enlargement, or job enrichment and give an example of the modification.
Explain how a manager can reduce communication : Differentiate between environmental and personal barriers to communication.
What is the flowrate per width of the channel : If the water surface dips a distance of 0.07 m for the conditions shown, what is the flowrate per width of the channel? Assume the velocity is uniform and viscous effects are negligible.
Find m-one and m-two levels of money supply in us economy : Do some research and find the M1 and M2 levels of money supply in the U.S. economy for the past 20 years. After you have found this information, begin to think like an economist.
What is the demographic target market definition : What is the demographic target market definition for The Hobbit's Choice Restaurant?- What is the restaurant spending behavior target market definition for The Hobbit's Choice Restaurant?
Pros-cons of flexible schedules from employees perspective : After Bangalore-based Chitra Iyengar decided to adopt a child, she became serious about a adopting a flexible work schedule after an encounter with her manager at IBM India who said: “I do not care whether you sit in the park or at home. What are the..
Planning and staffing : How are staffing activities influenced by training or compensation activities? Why is it important for the organization to view all components of staffing (recruitment, selection, employment) from the perspective of the job applicant?
Determine the pressure within the pipe : A conical plug is used to regulate the airflow from the pipe shown in Fig. P3.108. The air leaves the edge of the cone with a uniform thickness of 0.02 m. If viscous effects are negligible and the flowrate is 0.50 m3/s, determine the pressure with..
Write a paper for the fictional organization : Compose a mission, vision, and values for the fictional organization described in the Course Project Introduction.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd