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This assignment will assess competency . Differentiate between the concepts of marketing and sales.
Directions
In this course we are studying the concepts of marketing and sales and their far-reaching influence and importance in both our private and professional lives. As we know from our readings, there is a difference between marketing activities and sales activities that are performed by the firm.
For this assignment, first consider what we mean by the term "marketing." What is the definition of "sales?" What is the difference between sales and marketing orientations? What are some of the marketing management philosophies? Lastly, what are some of the important reasons for studying marketing and sales?
Based on your readings as well as additional outside research that you have conducted, write a 1200-1500 word report that responds to the above questions. Make sure that your assignment is formatted in accordance with APA style rules. Feel free to engage in additional research in order to formulate your thoughts.
Read the case study titled "Revitalizing a Brand", located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the healt..
For each of the topics you selected in item 3, how might a more passive (observation) approach be used to support the communication methods employed?
Discuss why the article is important to our understanding of the role of marketing. What does it/did it add to marketing's body of knowledge?
Select a company that uses one of the structures/models, and discuss the reasons why the company selected that approach based on the product or service.
What information did you find to be the most beneficial information during this presentation?As you participated in the session, what area(s) did you find most confusing and need to focus more on to ensure success with the CMA Exam?
Summarize your background and what makes you unique (your competitive advantage/differentiation) in a one-paragraph elevator pitch.Identify three to four companies for whom you want to work (your target market and how you can fulfill its needs/wa..
Exposes students to subjects that are intended to whet their appetites for further study in economics. Students will use the theory of consumer choice and the impact of the concepts of asymmetric information, political economy, and behavior econom..
Per the textbook, to eliminate or reduce non-value-added work is a core step in improving profitability or efficiency of the business process. Give your opinion on whether or not you agree or disagree with this statement and include one (1) exampl..
Vehicle to transport active family of four to school, work, athletic events, shopping, and other venues. Must be cost-effective to operate, consider environmental impact, be affordable, somewhat stylish, and have good resale value in five years.Pa..
ipad vs. microsoft surface prowatch the following commercialsapple ipad ad - alive vs. surface pro commercial
What ethical issues might impact your product? How could this affect your brand? What can you put in in place to prevent any negative impact?
What are the main ideas of the two articles?How do the two articles relate to one another?Are the ideas in the articles contradicted by more recent thinking on the subject of global market entry strategies; for example, by the ideas in this module..
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