What is the definition of competitive advantage

Reference no: EM133723538

Part 1

After completing the readings, write your initial discussion post. What is the definition of "competitive advantage?" What are the four critical questions to achieve a competitive advantage?

Using each of the three readings (citing and referencing each one), compare and contrast common themes and viewpoints each one has about sustainable competitive advantage.

Using an organization where you have worked, what might some of their sustainable competitive advantages be? Are they using those advantages well or not?

Part 2

Select two companies in the same industry (example: Target and Walmart; Ford and Chrysler; Verizon and T-Mobile ; Apple & Samsung). Provide a brief summary of each company's vision and mission.

Using sources to support your thoughts, describe what you feel are the differences in strategy/focus each company uses, the unique value each tries to communicate to customers (marketing), and how successful you feel each company has been at implementing and communicating their strategic advantage

Reference no: EM133723538

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