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What is the decision facing state farm

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Reference no: EM132217853

Marketing

State Farm wants to use customers’ data to find out how safe their driving is by letting drivers install a small device in their vehicle that monitors, records, and analyzes all of their driving habits. By utilizing the State Farm program of tracking “Big Data” in their “Drive Safe & Save” program, some drivers believe that this may lead to discounts for their insurance plans. Other customers believe that tracking this information will lead to government infiltration of their lives and loss of privacy.

What are your feelings about these programs? How will State Farm’s program stand out among the competition? What might happen with customer data? How will State Farm use this data to lead to the best prices for customers while growing profits?

After you have read through the entire case study, post your responses to each of the questions below. For your answer to the third question, you should include a full discussion of at least two possible alternatives. For your response to the fourth and fifth question, respond as if you are the marketing manager of this company.

What is the decision facing State Farm?

What factors are important in understanding this decision situation?

What are the possible alternatives? Fully describe at least two.

Pretend you are the marketing manager at State Farm. What decision(s) do you recommend?

What are some ways to implement your recommendation?

Reference no: EM132217853

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