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Consider what you've learned about IKEA from this case study. IKEA must consider that its product assortment and quirky promotions may not appeal to all cultures or market segments. As a result, do you think that this company will have to adapt its merchandise and promotion to appeal to differing consumer tastes and preferences? How do you think it should expand - build more retail stores or offer more online options?
After you have read through the entire case study, post your responses to each of the questions below. For your answer to the third question, you should include a full discussion of at least two possible alternatives. For your response to the fourth and fifth question, respond as those you are the marketing manager of this company.
Let's say that volume is not constant but is relatively inelastic (the elasticity equals -.5). One option is to price it at $20 for a demand of 5000 units per year. What would the volume be if the product were priced at $16?
locate current promised interest rates on three money market instruments and promised rates of return on two capital
Identify and analyze three major business trends that have or could have a significant impact on management. Use current research to support your analysis. Explain if and how answering how managment addresses these trends.
designing the marketing planproduct innovation and marketing are the only enduring competitive advantage companies can
1 which of the following is most closely associated with a proactive marketing orientation? a. it involves delivering
Explaiin IS scenario for the CEO and What would the advantages and disadvantages of the system be
You work for a large sporting goods chain that would like to focus all of its local philanthropic activities in one area. You believe the company could benefit from a mission marketing program.
How much searching a consumer does will depend on the strength of the drive, the amount of initial information, the ease of obtaining more information, the value placed on additional information, and the satisfaction one gets from searching.
Research rest practices in value communication. Provide 2 examples of products that are supported by effective value messaging. Provide 1 example of a product that is NOT supported by effective value messaging
Market Expansion and Drivers Management, Interpret the importance of continually pursuing opportunities for growth within the health care marketplace, and identify expansion opportunities available to health care institutions through the use of Ig..
What is labor productivity, and why is this such an important issue in Japan today? In your own words, explain what "omotenashi" means in the context of retailing in Japan
Explain why the various characteristics of the media such as interactivity, dramatic effect or imagination are important considerations during the process of media selection. Use examples to illustrate.
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