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Marketing in Action Case Real Choices at Facebook
1. What is the decision facing Facebook?
2. What factors are important in understanding this decision situation?
3. What are the alternatives?
4. What decision(s) do you recommend?
5. What are some ways to implement your recommendation?
Solomon, Michael R.; Marshall, Greg W.; Stuart, Elnora W.. Marketing: Real People, Real Choices (Page 260). Pearson Education. Kindle Edition.
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