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Consider what you've learned about Elizabeth Arden's distribution strategy. Where would you expect to find your beauty products for sale? Why would Elizabeth Arden add to its distribution strategy by offering its prescription skin care line exclusively at physician's offices? Would this increase the confidence of consumers to know that this line is carried in this environment?
Review the reasons for their decision to sell their products through prestige retail, spa, and now the professional skin-care market. How might this decision enhance their long term values? After reading through the various methods of distribution in this module, what factors do you think are important in understanding Elizabeth Arden's future distribution decisions?
After you have read through the entire case study, post your responses to each of the questions below. For your answer to the third question, you should include a full discussion of at least two possible alternatives. For your response to the fourth and fifth question, respond as though you are the marketing manager of this company.
Discuss your experience using the survey building tool, Using a free survey building tool, prepare a ten- question market research survey to help Retirement International identify the best selling travel and tourism package for senior citizens to b..
Scenario: The legal advisor of Financial Horizons Inc. informed the HR manager that he had noticed a list of problems occurring in the human resources area of the organization. He submitted a report containing three issues of great concern
1q. what is ibms corporate or multibusiness strategy for the twenty-first century and how is it different from its
Explain Business and What are the critical factors that determine the success or failure of a start-up company
yoursquore thinking about starting your own chain of upscale drive-through espresso stands. you have several ideal
Visit the firm''s web site and prepare a list of the product items and the benefits that each item offers to consumers.
Describe a product you like that you believe more people should purchase. As a marketer, how would you reposition the product in the customer's mind to increase its purchase? Outline your strategy. Create a new tagline for this product.
The Alamo Hardware Store is trying to determine its net profit before taxes. Use the following data to determine: Gross Margin, Operating Expenses, Operating Profit and finally Net Profit before taxes. Rent $36,000 Salaries $94,000 Purchases $400,000..
How are we going to distinguish our product from our competitors? What are the benefits that we are going to highlight in our brand that will meet the needs or wants of our target customers
Explain American Red Cross- E-Commerce and what technologies and platforms are used and what suggestions
Examine the CEO's personal and organizational values. Evaluate how the values of the CEO are likely to influence ethical behavior within the organization
Which brand appears to have the most loyal customers? Explain. What are the projected market shares for the two brands?
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