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What is the decision facing amazon

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Assignment:

Marketing in Action Case

1. What is the decision facing Amazon?

2. What factors are important in understanding this decision situation?

3. What are the possible alternatives? Fully describe at least two.

4. Pretend you are the marketing manager at Amazon. What decision(s) do you recommend?

5. What are some ways to implement your recommendation?

Reference no: EM133224790

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