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Assignment:
Marketing in Action Case
1. What is the decision facing Amazon?
2. What factors are important in understanding this decision situation?
3. What are the possible alternatives? Fully describe at least two.
4. Pretend you are the marketing manager at Amazon. What decision(s) do you recommend?
5. What are some ways to implement your recommendation?
Describe the company and what they are doing and show an example of an advertisement.
Show the Strategic Square, properly representing each lipstick brand in the square and determine the strategy that you believe that each competitor should pursue in the Polish lipstick market, based on the strategic square.
How can marketers use social media and mobile marketing to engage customers? What challenges do marketers face?
What is an consequence example of a forecast that is too high? What is a consequence example of a forecast being too low?
How do you think income elasticity affects a normal good versus an inferior good? Provide an example. Why do economists use the term "elastic?"
Give your opinions on the product in the market decline phase: whether the company should divest, harvest, or rejuvenate the product.
Write a report on Marketing Case Cars On the Go - An Alternative to Leasing/Purchasing Vehicles. The COTG termed as Cars On The Go based in Toronto established in 2008, serving Toronto and Montreal region for Car Sharing Service. It carries a unique ..
read the case study titled ldquomissed opportunitiesrdquo located in the online course shell.write a four to six 4-6
Do you agree that when brands partner-up, you (the consumer) are the winner? Explain why HBO partnered up with Apple to launch HBO Now
Give an example of component lifestyles based on someone you know. What is the purpose of environmental scanning?
Describe the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies. Assess the major influences in current consumer and organizational buying decisions.
locate current promised interest rates on three money market instruments and promised rates of return on two capital
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