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What is the debate between great books vs. popular books

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What is the debate between "great books" vs. "popular books"? What has been the focus for contemporary publishers when finding a book manuscript to purchase? If you were a publisher, what can be one ethical principle that you will use to make the decision between choosing a "popular book", or a "great book"? Please first define that ethical principle, then use two books as your example: one book as a "popular book", the other as a "great book".

Attachment:- Mass Communication Living in Media World.rar

Reference no: EM132323186

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