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What is the customer segment for particular product

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Reference no: EM132001163

Social Media Strategy Analysis

Select a product, line of products, or brand from a company of your choice and research the company's social media marketing strategies. Carefully examine the social media presence for the product.

BRAND ---COCA-COLA

In an analysis (600 words), identify how the company utilizes social media to promote the product.

Address the following in your analysis:

1. What is the customer segment for this particular product, line of products, or brand?

2. Which social media outlets does the company use to reach the customer segment? Discuss elements of their campaign.

3. Examine the customer segment's response to the company's social media marketing (e.g., through evaluating user-generated content related to the campaign, sales data for particular products, etc.). Based on that response, how effective are the company's social media marketing strategies?

4. Compare the company's social media strategies to one of its major competitors. What does the company do well to distinguish itself and product(s)/brand?

5. Finally, recommend two specific strategies for how the company could more effectively utilize social media to better target its customer segment and increase its competitive advantage in the market.

Support your ideas and findings with descriptions of specific social media campaign examples and consumer and market research.
Prepare this assignment according to the guidelines found in the APA Style Guide,

An abstract is not required.

Verified Expert

The solution is about the company Coca Cola whereas questions are targeted to solve the social media strategies of the company and how it targets the customer, Different social media platforms like Facebook, twitter, Instagram etc are discussed in comparison to Pepsi also. The solution also includes the recommendations and the word document includes cover page, times roman 12 point, double spaced and APA style of in-text citation with references.

Reference no: EM132001163

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inf2001163

8/22/2018 2:59:20 AM

not sure but its not attaching my attachment see attached assignment it was not attached to order let your tutor know don't start with reading this this is what he did last time. 100454_1Benchmark Assignment--Social Media Strategy Analysis.docx did you see my attachment? it was not attaching to order

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