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What is the current marketing functional strategy

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Reference no: EM132188148

Strategic Management Company Analysis

25 questions for company analysis

1. Introduce the organization

2. What is the specific industry and its competition?

3. Who has succeeded and failed in the industry, and why?

4. What is the potential profitability of the industry?

5. What political-legal forces affect the industry?

6. What economic forces affect the industry?

7. What social forces affect the industry?

8. What technological forces affect the industry?

9. What is the current firm-level strategy?

10. What is the current business-level strategy?

11. What are the business strategies of the major competitors?

12. What is the current marketing (functional) strategy?

13. What is the financial position and (functional) strategy of the organization?

14. What are the current production and purchasing (functional) strategies?

15. What are the current strategies in other functional areas such as HR and info systems?

16. What strengths exist for the organization?

17. What weaknesses exist for the organization?

18. What opportunities exist for the organization?

19. What threats exist for the organization?

20. What strategic alternatives are available to the organization?

21. What are the pros and cons of these alternatives?

22. Which alternative should be pursued and why?

23. How should this alternative be implemented?

24. How should this alternative be controlled?

25. What crisis events should the firm anticipate? What are the future prospects of the company?

Reference no: EM132188148

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