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What is the current market growth of the smartphone

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Reference no: EM133186526

1. What is the current market growth (in %) of the smartphone and computer product markets?

2. What is Apple's relative market share in the smartphone and computer product markets?

3. Based on the data you have collected, in which of the four categories on the BCG matrix would the two products fit? How should Apple proceed with these products moving forward?

Reference no: EM133186526

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