Reference no: EM132403746 , Length: word count:3300

Task 1: (YOU NEED TO SELECT A FOMUS HOTEL 5 STAR HOTEL THAT IS BASED IN UAE, AND THEN EVALUATE ITS PERFORMANCE.)

Purpose:

The purpose of Assignment 1 is to enable students to independently analyze and assess a tourist company by using modern concepts and models of tourism management; to develop critical thinking; to apply theoretical knowledge in real situations and to improve their technical and conceptual skills needed for successful business in tourism and hospitality.

II. Assignment Content:
Students are required to use appropriate methods to analyze, according to the given instructions, the tourist company they have chosen on their own. This paper is a combination of the research work ant critical review based on activities and topics covered in the classes. Students are encouraged to use external resources for data collection and/or to do poll surveys and interviews.

III. Written Analysis Report Format:
Overview of a chosen tourist company
o Introduction
o Part 1: Tourist company's supply analysis
o Part 2: Tourist company's service quality analysis
o Conclusions: Tourist company's management weaknesses and strengths based on previous research

Task 2:

I. Purpose:
The purpose of Assignment 2 is to enable students to identpendly apply specific business strategies in tourism and hospitality.

II. Assignment Content:
The assignment is composed of case presentation and 4 questions. Students are required to analyze and propose solutions for the presented business problem by different strategies application. This paper is a combination of research and practical work.

III. Case presentation and questions:

Based on the hotel's description you provided within Assignment 1, identify the hotel's key markets and products. Estimate their contribution to total revenues (percentage). Analyze the main competitors in the area of the chosen hotel. Analyze prices. Investigate what is the occupancy rate for the chosen hotel. Think about ways how occupancy rate could be increased. Take into consideration the level of guests satisfaction, as well. After short case presentation, answer these questions:

1. Should the chosen hotel redefine its market segments? Explain why and make assumptions. What are the pros and cons?
2. What are the hotel's options in terms of changing its current market positioning?
3. How could the hotel go about changing its positioning if it is necessary?
4. What is the current business strategy of the chosen hotel?

Finally, provide a unique solution that would help your hotel to increase the occupancy rate and to beat the competition.