What is the current brand identity and how is this conveyed

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Reference no: EM133308935

Question: Go to KiZE Concepts and look through the information for the energy-bar company featured earlier in the textbook. You may also want to look through the company's social media profiles as well. Next, evaluate the following pieces of the marketing plan for the company and consider the following: What do you think each element of the marketing plan would be for KiZE Concepts given what you see online?

Brand Identity: What is the current brand identity? How is this conveyed?
Target Market: What does the current target market appear to be? Include demographics or other characteristics.
Product/Service: What is the current product or service?
Positioning Statement: Write out what you think the company's positioning statement is based on what you have researched. Use the positioning statement template in the textbook.

Reference no: EM133308935

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