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Question: Answer each question in 1 paragraph
Crisis at the Bally Wedding Dress Company (by Professor Zhu Jiqing and Lu Yun)
1. What is the difference between the business model of Bally and those of traditional foreign trade enterprises? Why could Bally develop quickly in its initial years of operation?
2. What is the crisis facing Bally? How did it happen?
3. How can Bally cope with such a challenge to resolve this crisis? What are the pros and cons of each alternative available to it? What should it do?
4. Fiona Lee's decision to buy the factory in 2009 was an example of vertical integration. Should she revise her initial decision? Why?
Identify the elements in Tesla Motor Company that affect how cultural change is implemented. Describe the ethical model being used by Tesla Motor Company
Pricing and distribution strategies
When positioning my brand/company/product, what exactly is the difference between my USPs (Unique selling propositions) and my PODs (Points of difference)?
Purpose: Petronas is featured in the opening chapter case as a firm that engages in excellent strategic planning, despite being hurt recently by falling oil.
Explain the concept of the product life cycle (PLC) and how it impacts the marketing of a product. Explain the concept of branding. Why is branding important for a company
What advice would you give to a marketer who wants to appeal to Gen Y? What are major do's and don'ts? Can you provide some examples of specific marketing.
What are the new long-run market shares? Which brand will suffer most from the introduction of the new brand of toothpaste?
Explain British Airways- Principles of marketing and competition and strategy and implementation and CSR
What were they thinking when they made that ad-During the course of a day, you'll be exposed to thousands of ads using a dizzying array of messages and image strategies, each of which appeals to different consumers in different ways
Discuss how rewards at Google, Lincoln Electric, Nordstrom, W.L. Gore, and Amgen aid in the strategy execution efforts of each company
Explain about Cannibalization Analysis - Explain the concept and the cannibalization table.
List and explain a variety of pricing objectives. - Give an example of each major type of pricing objective. - Why do many firms not maximize profits?
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