What is the cpm-tm in the given case

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Question: A TV program has a rating of 17.6. With approximately 109.6 million television households in the United States as of 2005, what is that program's CPM if a 30- second commercial costs $600,000? Now assume that an advertiser's target audience consists only of people ages 25 to 54, which constitutes 62 percent of the program's total audience. What is the CPM-TM in this case?

Reference no: EM131917703

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