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"You are currently in position 2 of a paid search term, the click-through rate is 1%, and the cost per click is $1.50. You can get into position 1 by paying $2.50 per click. In position 1, you expect a click-through rate of 1.5%. In position 3 you would pay $0.50 cost per click and have a click-through rate of 0.5%. The conversion rate once someone clicks is 10% in all 3 positions. Our total profit per order-before search costs-is $30. Our goal is to maximize absolute $ profit.
Questions A) What is the cost per order in position 2? B) What is the cost per order in position 1? C) Which of the 3 positions do you want to be in? D) At what click through rate in position 1 are you indifferent between positions 1 and 2? E) What is the marginal cost per order of the orders you lose by moving from position 2 down to position 3?"
In use the first derivative to determine where the given function is increasing and decreasing.
Compute the correlation coefficient "by hand". You may use excel to do the hand computations. In other words you may use excel to sum up the column compute the squares of each column, etc
Until recently, every had a statute outlawing the burning of American in Texas Johnson, the Supreme Court declared such statutes unconstitutional saying that flag burning is symbolic speech protected by the First Amendment. Congress have the power..
FORMALDEHYDE LEVELS A study on formaldehyde levels in 900 homes indicates that emissions of various chemicals can decrease over time.
If the solution contains 52.4 g silver nitrate and is mixed with 53.1 g of barium chloride. What is the mass of the excess reagent left behind?
The executives at CBC want to see how they are doing in ratings against the other networks and how the ratings will continue to change in the upcoming months. What is the average rating for all CBC movies? How about ABN movies and BBS movies
Discuss how your mathematical content knowledge may impact on your capacity to effectively use the four elements - Analysis of your own level of understanding of mathematical concepts
DETERMINING THE OPTIMAL SITE An auxiliary electric power station will serve three communities, A, B, and C, whose relative locations are shown.
Hits on a personal web site occur quite infrequently. They occur randomly and independently with an average of five per week.
Let V (x) denote the number of litres of fuel left in an aircraft's fuel tank if it has flown x km.
Find the future value of the ordinary annuity. Interest is compounded annually, unless otherwise indicated.
a factory consists of m machines m1 ... mm and needs to process n jobs every day. job j needs to be processed once by
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