What is the core business of the company

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Reference no: EM132363411 , Length: word count : 3500

Assignment : Case Report- Zara

The purpose of this assignment is for you to undertake a full strategic appraisal of a given real company culminating in the generation, evaluation and selection of strategic options for the firm in its efforts to continue to grow and develop. You would need to carry out additional relevant research to inform your analysis and findings.

Content Page

The report should be clearly structured and follow a logical format. A contents page should be included which should adequately set out the structure of the report in a systematic way and the page no.

Introduction and Compnay Backgroud

State clearly what the report is about and the sequence of key tasks/ events to follow. Provide a concise but clear overview of the company to set the context for the case. You need to explain:

The purpose of the report; What is the core business of the company? What is the background of the company; What industry does it operate in? What are its grographical markets; What products and services does it offer? and what are the market segments; What are the company's mission, vision and value.

PART 1 : External Analysis

This section requires an analysis of the External environment using appropriate strategic models and frameworks discussed during lectures.

In particular, the external analysis will require two main parts and corresponding tools:

The Macro-Environmental Analysis through the application of the PESTEL model - The Industry Analysis through the application of the Porter's Five Forces model Finally, deriving from the external analysis, you should then identify the main

Opportunities and Threats present in the company's environment.

Evidence of research is required here

PART 2 : Internal Analysis

This section entails the Internal analysis using appropriate strategic models and frameworks. In particular, the internal analysis will require three main steps and corresponding tools:

- The Identification of the Resources & Competencies of the company through the application of the Value Chain model, Which key Activity generates most Value?

- The distinction between Threshold and Distinctive Resources & Competencies through the application of the Competency framework.

- Identification of Core Competencies, if any, through the application of the VRIO framework

Finally, deriving from the above-mentioned three steps, you should then ideittihe main Strengths and Weaknesses of the company.

Evidence of research is re uired here. Comparison to competitors is required.

Part 3 : Compnay's Corporate and Business Strategy

Description of the company's Corporate and Business Strategy through the application of Porter's Generic Strategies and/or Bowman's Strategy Clock.

Part 4 : Identifying Issues and challenges facing the Company

This section entails highlights the main issues and challenges (that should emerge from both the external and internal analysis) that you believe the company is currently facing in order to remain competitive and continue to grow the business.

Part 5 : Identification and evaluation of the main Strategic Options for Growth

In this section you will need to generate at least three Strategic Options that the company could pursue in its efforts to continue to grow and develop (and in response to the issues and challenges identified before). In particular, the analysis will require three steps :

The identification of the main Strategic options for growth through the application of the Ansoff matrix and/or the Tows matrix models.

The Evaluation of the Strategic Options identified, through the application of the SAF framework to evaluate the options identified and select the best oe.

Implementation : Which are the resources needed to implement the stategic options chosen? and how how you intend to proceed with the implementation.

Part 6 : Recommendation and Conclusion

Provide a brief summary of the major findings arising out of your analyses and leading on to your final startegic recommendations for the compnay's ongoing health.

What problems will the company face in order to sustain a competetive advantages over its rivals?

Reference no: EM132363411

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