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You run an e-commerce store selling shoes, which means that your ultimate goal is sales. You have the following information from your last advertising campaign on Google Ads:
Total campaign cost: $4,500
Reach: 25,000
Impressions: 42,000
Number of Clicks: 900
Number of Sessions: 1200
Number of transactions: 150
Average transaction value: $85
Average frequency of purchase per year: 3
Average number of years customers stay with you: 2
Existing customers at the beginning of the year: 2,000
New customers from the campaign: 120
What is the Conversion Rate for this campaign?
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