What is the control of the demand

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Assignment:

"What is the control of the demand or the management of the demand? Why corporations would like to control the consumer behavior? What are the main professional activities involved in the demand control?"

Source: Galbraith, John Kenneth. 1967. "Chapter. The Management of Specific Demand" in The New Industrial State, pp. 245-262.

Reference no: EM133289011

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