Reference no: EM132341868
Assignment 1
One page industry outlook
3 to 5 slides
Insert audio in powerpoint (SO I NEED TO PRESENT THE SLIDES IN POWERPOINT AND I HAVE TO PUT MY VOICE SO I WANT DESCRIPTION OF ALL SIDES SO I CAN READ AND INSERT AUDIO.)
Australian industry only
Fashion industry
Fast food
Assignment 1. (Fast food restaurants.- hungry jack, kfc, mcdonald), (fashion department chain stores) Retail food chain stores = Coles, Aldi, Woolworth)
Industry analysis is only outlook
• How big the industry is - Market size
• What is the contribution of industry in GDP
• Key players(at least 5 key players top in aus ) facts and figures
• market shares . Of first 5 key players
5 slides of powerpoints also seprate word documents each slides full explanation for me to insert audio in powerpoint.
Assignment 2
Only 2 analysis
If we study hungry jack
PESTAL analyse , Poterts five facts
Also see
• Threat of new entrant
• Bargaining power of suppliers
• Bargaining power of buyers
• Threat of substitute products rivavlry among competeting frims
Have to include Pestal portal and all other requirements
ASSESSMENT DETAILS
In this unit there are four (4) separate but coordinated assessment tasks
You CANNOT PASS this unit unless you have attempted and submitted ALL 4 assessments
Other Notes:
1. All reports must be typed written with proper margin and line spacing.
2. All assignments submitted must clearly indicate the student names and student number on the front cover sheet. .
Assessment Tasks 1 and 2
Situational Analysis-this is an INDIVIDUAL student task
This comprises TWO assessments
1. Preparation for and Presentation in class of the industry in which your chosen company competes. You are required to demonstrate significant understanding of the industry and show progress towards the finalisation of the Situation Analysis Report. Students will be given details during the second week for submission of a one page report and SHORT (5 Mins) presentation supported by adequate PowerPoint Slides.
2. The Situation Report.
Word Limit: 1500 words
What you are required to do; You will be supplied on Moodle with initial industry research on either of three nominated industries and some information on the company assigned to you by the lead lecturer, for which you are to develop a strategic plan. The format of the situation analysis will be outlined to you during the lectures. You are to use the techniques which will be covered in the first 4 lectures as the basis of your analysis. Simply restating research data without your critical analysis will not be acceptable. You must identify the major issues with which the company must cope in your analysis
You will need to supplement this research with your own research.
Students are required to undertake a detailed analysis of the nominated market in Australia and the external factors affecting that industry. The analysis should cover market structure, segmentation, distribution channels, competitors and trends for the total market. In addition, you will also be required to undertake an internal analysis of your chosen company in order to identify their core capabilities and competencies and any competitive advantage they may possess. From this analysis you will highlight the key issues facing the industry and the company and put forward an initial range of potential future strategies which the company may consider.
The structure of your report headings will be
• Executive Summary
• Market Size & Trends
• Financial and CorporatePerformance
• SWOT & CompetitiveAdvantage
• Strategic Options
• Possible Recommendations
Industries from which you may choose
CHOOSE ONLY ONE COMPANY FROM ONLY ONE OF THE FOLLOWING INDUSTRIES
Department Chain Stores in Australia
1. David Jones 2. Target
Fashion Retailing in Australia
1. Zaras
2. Premier Investments
6
Fast Food Restaurants in Australia
1. Hungry Jack's
2. Yum! Group
Attachment:- SOURCES.rar