What is the context in which this message appears

Reference no: EM133375269

1. Who is the company/organization and how do they create Ethos? How is their Ethos represented here?

2. Are there moments of Logos in the ad? Identify them and discuss how they function for the reader.

3. Are there moments of Pathos in the ad? Address how they function in this ad.

4. Who is the primary audience for the job posting? Who might be a secondary audience? How does the author try to address them directly?

5. What is the context in which this message appears? What is alongside of it?

6. What channel is used? Was it a smart choice? Does the delivery form complement the content?

7. Are there any constraints?

8. What is the author's purpose?

9. What might be the exigent moment that created a need for this message?

10. Comment on the Kairos (timing) of this message.

11. Describe the content of the ad. What are the main points? What are smaller details?

12. How would you characterize the tone of the ad?

13. What diction is used? What keywords are used and what do they tell you about the organization's values and priorities?

Reference no: EM133375269

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