What is the consumer purchase journey for soul cycle

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Reference no: EM133379472

Topic: Assume you work as a member of the management team for Soul Cycle, a boutique fitness concept focused on spin classes.

You've been asked to develop a marketing plan for Soul Cycle that includes the tri-component attitude model.

Questions: Answer the following questions:

What is the consumer purchase journey for Soul Cycle?
Which attribute of the tri-component attitude model comes first, second or third?
Given this, what marketing tactics would you suggest to drive purchase using each of the components of the tri-component attitude model?

Reference no: EM133379472

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