What is the connection between airasias intended strategy

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Reference no: EM132716036 , Length: word count:2400

MGNT910 Strategic Management

CASE STUDY - AIRASIA: GETTING EVERYONE TO FLY

QUESTION 1. Use examples from this case study to explain the importance of a vision statement and its link with a mission statement.

QUESTION 2. What is the connection between AirAsia's intended strategy, formulated strategy and implemented strategy emanating from the vision and mission statements?

QUESTION 3. Why is it important to include a scope for providing value as part of intended strategy?

Attachment:- Case presentation team.rar

Reference no: EM132716036

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