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What is the concept of ambush marketing

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What is the concept of ambush marketing and the issues and challenges associated with it?

What do you think are the importance of sporting events and sponsorships for sales promotion and increasing brand awareness and engagement with target audience?

Explain the effectiveness of Nike's 'Vai na Brasileiragem' campaign for the 2018 FIFA World Cup.

Comment on the increasing importance of social media as a cost effective tool for marketing communication.

Reference no: EM132847278

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