What is the competitive strategy that they follow

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Reference no: EM13883411

To analyze an international company's operation management and recommend solutions and suggestions for any problem that this company is facing based on OM concepts.

The report should include the following sections:

1-EXECUTIVE SUMMARY

o The executive summary is an abstract that gives a broad picture of the contents of the report.
o It should not start off by "In this report you are going to...." It should summarize the report to the extent that if this is the only page the reader reads; he/she will know what is in the full report. Make sure that you summarize all of the important sections/chapters of the report.
o This summary shouldn't be more than ONE page.

2. COMPANY & PRODUCT DESCRIPTION

o Give a background of the chosen company - name, location, logo, mission, and SWOT analysis.
o Identify the goods and/or services the company provides.
o Is this a global company? Which global operations strategy does it follow?
o What is the competitive strategy that they follow? How are they achieving this competitive advantage?
o It shouldn't be more than THREE pages long.

3. QUALITY

o How does the company define the quality of its product/service?
o How do they measure quality - any tools used?
o You are expected to gather information regarding company quality and then determine and analyze what TQM tools (Continuous Improvement, Bench-marking, JIT ...etc.) are used by the company. When you explain that you should support your explanation with details from whatever information you gathered. Avoid including general information.

4. PROCESS STRATEGY

o Explain in detail what processes are used in production of concerned goods or services?
o You need to determine what is the company process strategy (product focus, process focus...etc.) and explain all related points i.e. input and output, equipment utilization...etc. Make sure that your explanation should not be general, but it must be based on the company itself. For example: when we analyzed a restaurant's process strategy, we didn't only say that equipment utilization is low because of high variety of output, we said that it is low because the restaurant offers different types of meals (baked goods, fried food, grilled and BBQ...etc.) and each type of meal has different requirements to suit its recipe and cooking methods. Meaning, only pizza, cake and bread (baked goods) need to utilize the oven for example, but they don't use it in the same way (different heat vs. time) or for the same number of times per day...etc.
o It shouldn't be more than THREE pages

5. INVENTORY & MATERIALS REQUIREMENT

o What techniques does the company use for inventory?
o You are expected to explain how the company is managing their inventory? What are the strategies, techniques, tools, or software used for that purpose?
o It shouldn't be more than THREE pages

6. RECOMMENDATIONS AND SUGGESTIONS

o How could they solve their problems? (if any exist)
o How could they improve their performance?
o It shouldn't be more than THREE pages

7. CONCLUSION

o Provide your final conclusions and opinions
o It shouldn't be more than one page

8. REFERENCES

o Use APA referencing style.

Reference no: EM13883411

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