What is the competitive advantage of this service

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Reference no: EM133384670

Assignment:

For launching D-Mart hypermarts India (retail chain similar to Walmart) into Canada

Provide key features and benefits (functional & emotional and self-expressive) that are included in the service.

State what is the Competitive Advantage of this service. This will be informed through your VRIO (Valuable, Rare, Costly to Imitate, Organized to be Exploited) analysis.

What are the Year 1 and Year 3 marketing goals and SMART objectives that support the Business Goals & SMART objectives? Consider, what you trying to achieve through the launch into the Canadian market (retail chain like Walmart).

Provide 1 Marketing Goals for the first year AND Provide 2 Marketing SMART Objectives related to the above goals. (launching supermarkets in Brampton which is predominantly Indian)

Provide 2 Marketing Goals for Year 3 AND Provide 2 Marketing SMART Objectives related to the goals.

Reference no: EM133384670

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