What is the competition for courier pack

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Reference no: EM133588451

FedEx Case Questions:

Competition - What is the competition for Courier Pack (CP)?
How should Fed Ex market CP? Which industries should Fedex focus on? (please use numbers and calculations in the case to support your answer)
How should Fed Ex price, promote and distribute CP? Is $12.5 the right price?
If the company wants to engage in a media campaign for CP that will cost $1 million. Is it worth doing it?

Reference no: EM133588451

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